From Reading Recommendations
We started a book-of-the-month business focusing on non-traditional genres and interests, and quickly found many supportive and enthusiastic backers—including Mark Cuban after a “Shark Tank” appearance. Not long after, however, we realized we needed to reimagine our business model to be truly successful and reach more readers.
To Reading Challenges
At the time, our most trusted curators were children's and school librarians. Working together, we adapted our new technology, called Beanstack, to curate children's books and deliver personalized recommendations to community members. Later, a partner library used Beanstack as a platform for an innovative summer reading challenge. Through these new ideas, our purpose became clear again—to empower libraries and schools to build a culture of reading through reading challenges and motivation tools for readers of all ages.
Today at Beanstack
What We Do
The product featured on “Shark Tank” is very different from what we offer today. But our mission, purpose, and goals remain the same. We help educators and librarians encourage reading by making it easy to create and promote reading challenges for their communities. We motivate people to reach reading goals by tracking when, how much, and what they read. We've built several tools to do this:
Customizable reading challenge platform:
Enterprise-level software for libraries and schools.
Our 4.7-star mobile app:
A mobile app for partner schools and libraries that can also be used independently by families.
Easy-to-use reading challenge templates:
Ready-made reading challenges that promote great books, activities, and more.
Diverse book recommendations:
The foundational personalized recommendation system that remains part of our secret sauce.
What We're All About
Reading is our passion. Offering technology that motivates people to read is our focus. But looking even deeper, our three core values are at the “heart” of all we do.
We're passionate about the work we do and always give everything we can.
We believe diversity breeds innovation and makes us closer, stronger, and better.
We build and serve toward excellence. We overdeliver on expectations.
Where We're Going
Over the years, we focused intently on making Beanstack the single best tool for facilitating reading challenges, primarily for libraries and schools. We're proud of the work we've done, the products we've developed, the team we've assembled, and the company we've grown. But most of all, we're proud of the libraries and schools that help so many people keep reading. We're doing this for them. And we're excited to show you what's next.