Our Story

When we read the book All the World with our then two year-old son and soon to-be big brother, he pointed to the pictures saying “that’s me” and “that’s little sister.” The experience was a unique one for us at a time when we were searching for our next chapter. It led us then to start a book of the month business, called Zoobean, whereby each family would receive a handpicked picture book based on non-traditional genres and interests like having an interracial family.

Businesswoman standing next to her cartoon coffee cart
Zoobean

Just a few weeks after starting Zoobean, we appeared on the television show Shark Tank and gained an investment from Mark Cuban. But the night the show aired was a turning point when we realized that our original business wouldn’t work. At the time, our most trusted “curators” were children's and school librarians. So, we turned to them to figure out a way to better be of service.

Sacramento Public Library, led by director Rivkah Sass, became our first client for a new application of our technology, called Beanstack, that would apply our system for curating children’s books in order to deliver personalized recommendations to library patrons. Later, Menasha Joint School District, with district librarian Jennifer Peterson, used Beanstack as a platform for an innovative district-wide “Get In The Game” reading challenge. These experiences and the opportunities afforded by these remarkable partners, helped us achieve our purpose – to deliver a uniquely useful and personal experience for readers of all ages.

Story

Over the years, we have focused intently on making Beanstack the single best tool for facilitating reading challenges, primarily in libraries and schools. Our personalized recommendation system remains part of our secret sauce and how we got started. But more than that, the four values represented in our logo – love, inclusion, hard work, and awesomeness – are at the “heart” of all we do. This is who we are and there’s so much more to come. Thank you for your time and consideration!

Love,
Jordan and Felix

Jordan and Felix
  • Akshat
    Akshat
    Business Operations Manager
  • Breanna
    Breanna
    Product & Marketing Content Specialist
  • cindy (2)
    Cindy
    Developer
  • Damon
    Damon
    CFO
  • David
    David
    Director of School Accounts
  • Don
    Don
    School & Library Accounts Executive
  • Elizabeth
    Elizabeth
    Senior School Success Manager
  • Felix
    Felix
    Co-Founder & CEO
  • Giselle
    Giselle
    QA Engineer
  • Ian
    Ian
    Client Success Specialist
  • Jenny
    Jenny
    Client Success Specialist
  • Jonathan
    Jonathan
    Product Advisor
  • Jordan
    Jordan
    Co-Founder & Chief Client Success Officer
  • Josh
    Josh
    Developer
  • Josia
    Josia
    Special Projects
  • Katelyn
    Katee
    Developer
  • Kelly
    Kelly
    Product Manager
  • Lauren
    Lauren B
    Client Success Manager
  • Lauren
    Lauren H
    School Success Manager
  • Lindsey
    Lindsey
    Director of Library & Corporate Accounts
  • Martha
    Martha
    Senior Developer
  • Mary
    Mary
    Library & School Account Executive
  • Melanie
    Melanie
    Marketing Expert
  • Mike aka Kuz
    Mike
    Design Lead
  • Nicole
    Nicole
    School Success Manager
  • Rachel
    Rachel H
    Book Curator
  • Rachel
    Rachel M
    Product Designer
  • Rebekah
    Rebekah
    Librarian-in-Residence & Client Success Manager
  • Sarah
    Sarah
    Developer
  • Shani
    Shani
    Developer
  • Tracy
    Tracy
    Senior Client Success Manager
  • Tyler
    Tyler
    Co-Founder & CTO
  • Vincent
    Vincent
    Principal Developer