Our Story

When we read the book All the World with our then two year-old son and soon to-be big brother, he pointed to the pictures saying “that’s me” and “that’s little sister.” The experience was a unique one for us at a time when we were searching for our next chapter. It led us then to start a book of the month business, called Zoobean, whereby each family would receive a handpicked picture book based on non-traditional genres and interests like having an interracial family.

Businesswoman standing next to her cartoon coffee cart
Zoobean

Just a few weeks after starting Zoobean, we appeared on the television show Shark Tank and gained an investment from Mark Cuban. But the night the show aired was a turning point when we realized that our original business wouldn’t work. At the time, our most trusted “curators” were children's and school librarians. So, we turned to them to figure out a way to better be of service.

Sacramento Public Library, led by director Rivkah Sass, became our first client for a new application of our technology, called Beanstack, that would apply our system for curating children’s books in order to deliver personalized recommendations to library patrons. Later, Montgomery County Public Library and virtual services librarian Mary Ellen Icaza asked us to tailor Beanstack to serve as the library’s summer reading platform. And Menasha Joint School District, with district librarian Jennifer Peterson, used Beanstack as a platform for an innovative district-wide “Get In The Game” reading challenge. These experiences and the opportunities afforded by these remarkable partners, helped us achieve our purpose – to deliver a uniquely useful and personal experience for readers of all ages.

Story

Over the last four years, we have focused intently on making Beanstack the single best tool for facilitating reading programs, primarily in libraries and schools. Our personalized recommendation system remains part of our secret sauce and how we got started. But more than that, the three values represented in our logo – love, inclusion, and awesomeness – are at the “heart” of all we do. This is who we are and there’s so much more to come. Thank you for your time and consideration!

Love,
Jordan and Felix

Jordan and Felix
  • Akshat
    Akshat
    Business Operations Manager
  • Alejandro
    Alejandro
    Quality Assurance Tester
  • Armando
    Armando
    Developer
  • Breanna
    Breanna
    Business Development Assistant
  • cindy (2)
    Cindy
    Developer
  • Damon
    Damon
    CFO
  • Daniel
    Daniel
    Mobile App Project Manager
  • David
    David A
    Principal Engineer
  • David
    David H
    Director of School Accounts
  • Elizabeth
    Elizabeth
    School Success Manager
  • Felix
    Felix
    Co-Founder & CEO
  • Fernando
    Fernando
    Developer
  • Ian
    Ian
    Client Success Specialist
  • Jenny
    Jenny
    Client Success Manager
  • Jonathan
    Jonathan
    Product Advisor
  • Jordan
    Jordan
    Co-Founder & Chief Client Success Officer
  • Josh
    Josh
    Developer
  • Josia
    Josia
    Lead Curator
  • Katelyn
    Katee
    Junior Developer
  • Katy
    Katy
    Reading Specialist
  • Kelly
    Kelly
    Product Manager
  • Lauren
    Lauren B
    Client Success Manager
  • Lauren
    Lauren H
    Client Success Manager
  • Leyaim
    Leyaim
    Developer
  • Lindsey
    Lindsey
    Director of Library & Corporate Accounts
  • Martha
    Martha
    Senior Developer
  • Mary
    Mary
    Library & Corporate Account Executive
  • Melanie
    Melanie
    Director of Marketing
  • Micaela
    Micaela
    K-12 Account Executive
  • Mike aka Kuz
    Mike
    Senior Product Designer
  • Rachel
    Rachel
    Product Designer
  • Rebekah
    Rebekah
    Librarian-in-Residence
  • Sarah
    Sarah
    Developer
  • Shani
    Shani
    Developer
  • Steven
    Steven
    Project Assistant
  • Tracy
    Tracy
    Client Success Manager
  • Tyler
    Tyler
    Co-Founder & CTO
  • Vincent
    Vincent
    Senior Developer