Building a Reading Culture | Beanstack’s Theory of Impact

Our Theory of Impact lays out the purpose, approach, and vision that guide everything we do as a company. It serves as a foundation for how we support schools, libraries, and other organizations in their efforts to build stronger, more connected, and more literate communities.

Our Why

Reading for pleasure is on the decline.
Social connection and inclusivity are more important than ever.
Widening literacy gaps exacerbate social disparities.

Studies from the National Endowment for the Arts and the National Center for Education Statistics (NCES) reported a significant drop in reading for pleasure and literacy skills. At the same time, a 2023 report by the U.S. Surgeon General found that loneliness and social isolation have reached epidemic levels. These trends aren’t just about books—they impact academic outcomes, creativity, and lifelong learning.

Our Approach

We build a platform that uses gamification principles and a fresh approach to reading accountability tools to inspire readers.
We partner with schools and libraries to cultivate a culture of reading in their communities.
We help these organizations, which are key to reducing social disparities, demonstrate their impact.

Beanstack transforms reading into a rewarding experience. We help readers of all ages form lasting habits—without compromising the joy of reading. Our platform supports schools and libraries as vital community spaces where people connect through shared reading experiences. With built-in analytics and dashboards, we help provide insight into the power of literacy initiatives.

Our Vision

People of all ages are more motivated to read and become lifelong learners.
Schools and libraries build active reading cultures, as evidenced by increased circulation of reading materials and better outcomes.
Schools and libraries have the resources they need to effectively serve and empower their entire community.

Finally, our vision is the future we are working toward through our collaboration with schools, libraries, and communities. This vision is informed by the problem we hope to solve and carried out through our approach. Our purpose grounds us, our approach guides us, and our vision inspires us to keep going.