Join our Winter Reading Challenge this January, sponsored by Penguin Random House.

Give your young readers an incentive that motivates them to read and use the library, all year long.

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Badge Books are customizable, in-hand companions to your Beanstack or Beanbright site.

The 2020 Badge Book is a reading log, calendar, and sticker book—with 4 seasonal challenges.

Why Badge Books?

We created the Badge Books to get kids reading more by bridging the analog and digital reading challenge experiences. And we know that libraries are evolving in how they offer incentives to gain more use.

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  • 5 in 7 families would participate in more reading challenges if offered.

  • 67 x more books were logged during January through the national #WinterRead challenge.

  • 20% increase in reading time for people participating in reading challenges.

  • 90% of kids are overdoing screen time while their parents seek out meaningful analog experiences.

  • < 50% of prizes offered for summer reading have anything to do with reading or using the library.

  • < 3 Hours before a kid gets bored, does not continue reading, and sets aside the reward they won for summer reading.

How it Works

Ready-Made Reading Challenges

Reading Challenges for each season are already set up without any extra effort from library or school staff. Badge Book readers can participate in these challenges while simultaneously participating in your other reading challenges.

Additional Customization

For libraries and schools ordering more than 1,000 Badge Books, we’ll customize the cover page and your own reading challenge with matching virtual badges and stickers.

Mobile App & Alexa Skill

The Badge Book serves as a companion to Beanbright or the Beanstack mobile app and Alexa Skill to make it easy for readers to track their reading. You gain more data to show the library’s relevance and to better measure outcomes.

Stickers, Calendar, and Activities

As readers earn virtual badges, they also earn matching stickers. The Badge Book includes fun activities created by literacy experts and a 2020 calendar to make it easy for kids to make reading a daily habit.

Marketing Materials

Our artists provide you with designs for posters, bookmarks, social media posts, and other materials to promote the Badge Book to your regular readers and to also engage new readers.

Fundraising Option

If your school or library is not purchasing Badge Books in bulk, they can still be a valuable fundraising option. For every book purchased by a parent for their child to use at home, we’ll donate 50% of our profit to your school, classroom, or school library.

4 National Reading Challenges

Find the challenge that’s right for you, or work with us on a brand new idea.

Annual Winter Reading Challenge January 1 – 31, 2020

Going into its third year, this annual challenge has previously been sponsored by Mark Cuban and will have a new sponsor for 2020.

Spring Reading Challenge April 6 – 20, 2020

This reading challenge will be held for two weeks around the time many kids and families are off for spring break.

Next Level Summer Reading Challenge July 1 – 31, 2020

This reading challenge is designed to keep up momentum and encourage more completions after the busy June month of summer reading season.

Fall Reading Challenge October 5 – 19, 2020

This 2-week reading challenge will be held soon after back to school season and around the time many kids and families take a longer fall weekend.

Kids in your community have a million options.
Let’s make reading the one they forever.

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Who's Behind It

Beanstack and Beanbright are both products of Zoobean, Inc.

Zoobean was founded by Jordan, the first head of K-12 education at Google, and her husband Felix, who was previously named Washington, DC’s Teacher of the Year.

After a feature on Shark Tank and an investment from Mark Cuban, Beanstack became the country’s premier reading challenge and tracker service. Last year, more than 2 million readers used it to boost their independent reading time.

Beanstack Logo

Zoobean’s logo represents our three core values: Love, Inclusion, and Awesomeness.

Please support our mission — and libraries and schools everywhere — with your purchase of a 2020 Badge Book.

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